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Corporate Director of Marketing South Coast Winery Resort & Spa

Corporate Director of Marketing

Full Time • South Coast Winery Resort & Spa
Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Paid time off
  • Training & development
  • Vision insurance
Job Title: Corporate Director of Marketing
Department: Marketing
Reports To: President
Employment Type: Full-Time, Exempt

Position Summary

Carter Hospitality is seeking an experienced and results-driven Corporate Director of Marketing to lead the strategy, execution, and performance of marketing initiatives across a diverse portfolio of destination resorts, wineries, and hospitality experiences.

This role is responsible for driving measurable revenue growth through innovative, data-driven marketing strategies that increase resort occupancy, average daily rate (ADR), direct bookings, wine sales, and guest loyalty. The ideal candidate brings a strong balance of strategic vision, analytical expertise, and hands-on leadership.

The Corporate Director of Marketing will collaborate closely with operations, revenue management, and sales leadership to develop integrated campaigns that connect guests to exceptional experiences—from wine country getaways and culinary events to spa retreats and seasonal activations.

Key Responsibilities

Strategic Marketing Leadership

  • Develop and implement comprehensive corporate marketing strategies aligned with organizational goals and revenue objectives.
  • Lead annual marketing planning and budget development for all properties and business units.
  • Evaluate market conditions, competitive landscape, industry trends, and consumer behavior to identify opportunities for growth.
  • Ensure alignment of marketing initiatives with the company’s brand identity and long-term strategic objectives.
  • Partner closely with revenue management, sales, and operations leadership to drive demand generation, optimize occupancy, and maximize ADR.
  • Develop strategies to increase direct bookings and reduce reliance on third-party distribution channels.

Brand Management

  • Oversee the development and maintenance of a consistent corporate brand identity across all marketing channels and materials.
  • Ensure brand standards are upheld across properties, digital platforms, advertising, and promotional campaigns.
  • Direct the creation and approval of marketing collateral, advertising materials, and brand communications.
Marketing Campaign Development

  • Lead the planning and execution of integrated marketing campaigns to promote the resort, spa, restaurants, and related services.
  • Oversee digital marketing strategy including website management, email marketing, social media presence, and online advertising.
  • Ensure marketing initiatives support key revenue drivers including rooms, food and beverage, spa services, and group sales.
  • Develop and promote experiential programming including wine events, culinary experiences, seasonal activations, and guest experiences that increase visitation and length of stay.
Guest & CRM Marketing

  • Oversee guest database strategy, email marketing, and CRM initiatives designed to increase repeat visitation, guest loyalty, and wine club growth.
  • Develop lifecycle marketing strategies that engage guests before, during, and after their stay.
Winery and Brand Integration

  • Support the marketing and brand development of the company’s estate wine brands.
  • Integrate winery experiences, tasting rooms, wine clubs, and resort stays into unified marketing campaigns.

Public Relations and Media Relations

  • Manage the PR agency to develop and maintain relationships with key media outlets, influencers, tourism organizations, and industry partners.
  • Oversee press relations, publicity campaigns, and brand storytelling initiatives.
  • Coordinate media events, press visits, and public relations activities that promote the brand and enhance reputation.
Marketing Analytics and Reporting

  • Monitor and analyze marketing performance metrics, campaign results, and return on investment.
  • Utilize analytics tools and data sources such as CRM platforms, website analytics, and digital engagement metrics to guide marketing decisions.
  • Prepare regular reports and strategic recommendations for executive leadership.
  • Provide insights to leadership regarding market demand trends, competitive positioning, and opportunities for revenue growth.
Budget and Vendor Management

  • Develop and manage the corporate marketing budget to ensure effective use of resources.
  • Oversee relationships with external marketing agencies, creative partners, and media vendors.
  • Negotiate contracts and evaluate vendor performance.
Leadership and Team Development

  • Recruit, train, mentor, and supervise marketing team members.
  • Establish clear goals and performance expectations for marketing staff.
  • Promote a collaborative and innovative work environment that supports professional growth and organizational success.
Cross Department Collaboration

  • Partner with leadership teams across operations, food and beverage, spa, sales, and events to support business initiatives.
  • Participate in strategic planning sessions to support revenue growth and brand development.
  • Provide marketing guidance and support to property-level teams as needed.
Additional Responsibilities

  • Maintain compliance with company policies and procedures.
  • Perform other duties as assigned by executive leadership.

Qualifications

Education

Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field preferred.

Experience

  • Minimum 8-12 years of progressive marketing leadership experience, preferably within hospitality, resort, or tourism industries.
  • Demonstrated success developing and executing strategic marketing plans.
  • Experience managing integrated digital marketing, brand management, and public relations initiatives.
  • Experience leading marketing teams and managing agency relationships.
Knowledge, Skills, and Competencies

  • Strategic marketing leadership and planning
  • Strong analytical and data-driven decision-making abilities
  • Exceptional written, verbal, and presentation communication skills
  • Budget management and financial analysis
  • Brand management and positioning expertise
  • Project management and organizational skills
  • Leadership, coaching, and team development
  • Ability to manage multiple priorities in a fast-paced environment
  • Familiarity with modern marketing technology stacks and AI-assisted marketing tools for analytics, content creation, and campaign optimization.
Why Join Carter Hospitality

Carter Hospitality offers a unique opportunity to shape the marketing strategy of a dynamic and growing hospitality portfolio. This role provides the ability to influence brand positioning, elevate guest experiences, and directly impact revenue growth across multiple properties and experiences.

We are an equal opportunity employer. 
Compensation: $120,000.00 - $130,000.00 per year




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Core Values

Integrity
Do the right thing, maintaining transparency, and ensure your actions reflect our words.
Teamwork
United in spirit, we collaborate to overcome challenges and achieve our goals.
Customer Focused
Dedicated to satisfying the needs of our internal and external customers.
Passion
Approach every project and task with enthusiasm and a commitment to success.
Relationship Building
Committed to fostering lasting relationships based on mutual respect and care.
Self- Motivation
Take ownership by being proactive in identifying and solving problems.