Carter Hospitality Group is seeking a Director of Tasting Room Operations for South Coast Winery Resort & Spa and Carter Estate Winery & Resort.  If you have over five years of Wine Tasting Room, retail or food & beverage management experience and you thrive in a fast pace, multi faceted and exciting position, you are the ideal candidate.

Directs multiple functions and departments including but not limited to Wine Club, Tasting Room, Ecommerce, Retention, Customer Service, Sales, Hospitality and Winery Event Management. Continual focus on achieving profitability through revenue generation, cost control, guest satisfaction and developing employees, while maintaining the integrity of South Coast Winery Resort & Spa as well as Carter Estate is a primary focus of this role.

ESSENTIAL DUTIES: The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.
Must create specific, measurable, achievable, realistic, and timely action plans to remedy guest service deficiencies while driving Wine Club and Wine Retail/Tasting revenue streams.
Manages all customer retention activities.
Takes initiatives in customer satisfaction via process improvement plans and efficient reporting and flow of information. Maintains industry & community relationships.
Maintain current knowledge and familiarity with wine industry’s concepts, practices, and procedures.
 This position relies on extensive experience and judgment to plan, execute, attain and exceed goals. An extensive degree of creativity and vision is expected.
Manages all customer retention activities. Takes initiatives in customer satisfaction via process improvement plans and efficient reporting and flow of information.
Maintains industry & community relationships through active participation and representation of South Coast and Carter Estate Wineries.
This position relies on extensive experience and judgment to plan, execute, attain and exceed goals. A high degree of creativity and vision is expected.
Recruit, hire, mentor, train and retain talented team
Develop and implement strategies to increase sales and profitability
Maintain goals for sales and adjust programs to reach goals
Manage our on-site staff incentive programs
Develop and manage regular training programs for staff
Review guest experiences in all feedback channels
Monitor customer preferences to determine focus of sales efforts
Execute company retail strategy to drive sales, manage costs, margin and retain/grow customer base
Establishes, maintains and increases client base; maintains regular contact with clients; conducts tours of the wineries and its facilities; entertains potential clients in accordance with company policies; responds to telephone and walk-in inquiries
Actively participates in community events and activities as a hotel representative; ensures positive image of the Carter brands.
Develops and manages sales and support programs to ensure achievement of annual objectives.
Prepares and monitors sales budget/forecast.